Athletes, business leaders and influential figures from the world of sport took part in a ground-breaking conference yesterday at the Aon offices in the iconic Leadenhall Building in the city of London. Team Pride: LGBT in Sports was created to bring the business world and sports world together to share resources, best practice and open up a dialogue on LGBT inclusion in the sporting world.
Why should the business world care about LGBT inclusion in sport? Chiefly because commercial sport depends on major sponsorship. According to former NBA player John Amaechi, ‘the business world is starting to look at the people they’re spending £45billion worth of sponsorship on, and they’re saying “How can we spend with you if what you stand for is opposed to what we stand for?”’ Read more via Gay Star News