In February, Bermuda became the first country in the world to re-ban same-sex marriage after previously legalizing it.

Now, Carnival Cruise Line is hoping to help it become the first country in the world to re-legalize same-sex marriage.

But how much pressure will it take for a socially conservative island like Bermuda to buckle?

As CNBC reported Tuesday, Carnival Corp. announced that it will be providing “financial, civic, and public relations support” to LGBT rights charity OutBermuda as challenge the recent overturning of marriage equality, which cleared the Bermuda legislature in December and was signed by Governor John Rankin in February.

At stake for the cruise giant, as CNBC noted, is the fact that subsidiaries Cunard and P&O Cruises will not be able to host same-sex marriages on board their vessels anywhere on the planet because the businesses themselves are registered in Bermuda.

“While we always abide by the laws of the countries we sail to and from, we believe travel and tourism brings people and cultures together in powerful ways,” Carnival said in a press statement. “As a result, we believe it is important to stand by the LGBTQ community in Bermuda and its many allies to oppose any actions that restrict travel and tourism.”

Carnival wading into the matter is one of the first major signs of potential backlash the British overseas territory could face as a result of the same-sex marriage repeal. Read more via Daily Beast