A 50m-long flag made a "rainbow river" through Norwich as the annual Pride parade made its way through the city.
Norwich Pride - which is in its 10th year - saw an estimated 10,000 people take to the streets in a celebration of the city's LGBT community.
Organiser Michelle Savage described it as an "absolutely gorgeous day in glorious technicolour".
"I feel we've hit the target - emotionally, morally and politically."
"Norwich has come out as a tolerant and diverse city," she added.
The flag was unfurled above people's heads as the parade - described by Ms Savage as the "emotional highpoint of the day" - made its way from The Forum, through the city to Chapelfield Gardens.
"I'll never forget the shouts from the crowd as the breeze caught the flag - it was like a rainbow river," said Ms Savage. Read more via BBC