The soccer stadium in which the chant Eh, puto! was born received an unprecedented sanction after fans refused to stop shouting the phrase at a match in Guadalajara on Friday.

The match between Atlas, of Guadalajara, and Tijuana’s Xolos on January 31 will now be played to an empty stadium. The disciplinary commission of the Mexican Soccer Federation (FMF) announced on Monday that it had decided to sanction the stadium under its protocol for offensive expressions due to the behavior of spectators.

The disciplinary measure sets a precedent in the country, as it is the first time a soccer stadium has been sanctioned for the chant, regarded by many as a homophobic slur.

It was in the Jalisco Stadium that the chant was first shouted during a pre-Olympic match in 2004. The expression is prohibited by the International Federation of Association Football (FIFA) for being considered homophobic.

Despite many previous attempts to stop fans from shouting the phrase, the FMF has failed to change their behavior. None of the awareness campaigns it has attempted has been successful. Read more via Mexico News Daily