Invented by Alfred Kinsey in the 1940s, the Kinsey scale plots individuals on a range of sexual dispositions from exclusively heterosexual at 0 through to exclusively homosexual at 6. Asked to plot themselves on a 'sexuality scale', 72% of the British public place themselves at the completely heterosexual end of the scale, while 4% put themselves at the completely homosexual end and 19% say they are somewhere in between.

With each generation, people see their sexuality as less fixed in stone. The results for 18-24 year-olds are particularly striking, as 43% place themselves in the non-binary area between 1 and 5 and 52% place themselves at one end or the other. Of these, only 46% say they are completely heterosexual and 6% as completely homosexual. Read More