Volunteer door-to-door canvassers who engaged in a 10-minute conversation were able to reduce some voters’ negative feelings about trans people for up to three months, a new study suggests. This decrease in prejudice was greater, the researchers say, than the change in Americans’ feelings toward gay people from 1998 to 2012.

The study, published today in the journal Science, may have strong implications for changing voter attitudes during a time when many cities and states — including Houston, Tennessee, Mississippi, and most recently, North Carolina — are introducing legislation to ban transgender people from certain restrooms, among other things, based on harmful stereotypes about transgender women being sex predators.

The results come nearly a year after the now-notorious study by then-UCLA graduate student Michael LaCour that Broockman and co-author Joshua Kalla exposed as fraudulent. Advocates are relieved that the new study found that those experiences were, in fact, legitimate. Read more via Buzzfeed