It's June, which means that Pride Month 2019 has officially arrived bringing a dazzling array of new rainbow themed merchandise to a retailer near you. If you're anything like me, Pride is a big deal every year. Being Queer isn't always easy, and for one month rainbows and equality seem to make a push. Everywhere you look from Target to American Eagle, there are pride themed shoes, shirts, mugs and more begging you to buy them.
However, just because a company is willing to cash in on LGBTQIA+ identities, doesn't mean they actually support them. So I set out on a mission to find as many companies selling pride merchandise that actually donate to LGBTQIA+ causes. In years past, the results haven't been....amazing. Many shops just want your money but don't want to support you, your partner, or your rights. It's about the bottom line for them.
This year, that isn't the case. Instead, there are over a dozen different companies that are all donating at least a portion of their sales to LGBTQIA organizations and charities.
Companies and Brands donating profits vs Companies and Brands who donate anyway
While the below brands and companies have all pledged to donate at least a portion of their proceeds from Pride merchandise to various different LGBTQIA organizations and charities, there are also a number of different companies who donate money without using products to drive up their donations. We've listed and linked out as many companies as we could find that donate money so that you can ethically spend your money, even when it isn't the most colorful month of the year!