Sports Media LGBT+ has launched ‘Rainbow Ready’ – a new resources pack for communicating LGBT+ inclusion in sport.
The 14-page document lays out a strategy that anyone working in a comms or sports media role can adopt to help make lesbian, gay, bi and trans people feel welcome and included.
In addition, a set of media guidelines is provided to assist press officers, editors and journalists in producing related content.
The resources are endorsed by three of the UK’s leading LGBT+ sports inclusion organisations – Pride Sports UK, LEAP Sports Scotland, and LGBT Sport Cymru – plus motorsport’s Racing Pride UK, and inclusion in media networks BCOMS and InterMediaUK.
The launch of the document, which is available to download for free here, follows on from Sports Media LGBT+’s #AuthenticMe event in London and workshops delivered at the Pride Sports Summit in Manchester in October. Sports Media LGBT+ lead Jon Holmes hopes ‘Rainbow Ready’ will be useful to all working in comms, whether they are new to this topic or already have experience in some aspects of LGBT+ inclusion in sport.
“February is both LGBT History Month and the Football v Homophobia campaign’s month of action,” says Holmes. “We want to offer practical support to anyone who is in a sports media or connected comms roles and who is looking for information on initiatives such as these. Read more via Sports Media LGBT+