UK: Internet goes wild over hardware store’s LGBTI advert

Several brands have used LGBT people to great acclaim in their advertising in recent months, including the likes of Nordstrom, Wells Fargo and airbnb. However, a social media campaign released by UK-based hardware chain Robert Dyas has left some people scratching their heads.
The video, posted online Friday, features gay, bisexual and straight members of staff extolling the LGBT-friendly credentials of the store.

‘I like showing our gay and straight customers the funky range of our Christmas gifts,’ says sales assistant Marcus.

‘Look at this Christmas tree; it’s perfect for a gay person or a straight person.’

‘I’m bisexual and I always find something I love at Robert Dyas’, says one female shopper. Since the video was posted, it’s had over 400,000 views on YouTube and over 400,000 on Facebook. Some have complimented the advert. Read more