advertising

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China: Tech Giant Alibaba Releases Ad Featuring Same-Sex Couple

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by Lexi Jones 

Chinese gay communities applauded tech giant Alibaba after it released an advertisement with, what seems to be, a same-sex couple.

The 23-second advertisement is for Tmall, an e-commerce platform owned by the company. It starts with a young man bringing another man home for Lunar New Year. He then introduces him to his family as “Kelvin.”

The father looks at the men with suspicion while two girls giggle at them. During dinner, the father hands Kelvin soup and Kelvin responds with, “Thanks, Dad,” creating an awkward silence. The ad then ends, promoting a discount for dried seeds and nuts.

LoveMatters, an organization providing education and advice about sex and relationships, shared the advertisement on Chinese social media site Weibo. It has since received over 25,000 shares and 4,500 comments. Read more via Grit Daily

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US: How gay couples in TV commercials became a mainstream phenomenon

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Television ads aren't as important in the digital marketing age as they were a generation ago, but in some ways they represent a final frontier of mainstream cultural acceptance for gay equality, according to several marketing experts who specialize in helping major corporations sell products to the gay community.

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Facebook ads push misinformation about HIV prevention drugs, LGBT activists say, ‘harming public health’

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Fifty-two top LGBT advocates say the company has ignored their calls to action, creating a major public-health concern that puts patients at risk.

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US: Open Letter to Facebook

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The advertisements are targeting LGBTQ Facebook and Instagram users, and are causing significant harm to public health. The signers of this letter, including members of Facebook’s LGBTQ Network of Support, request that Facebook and Instagram remove the advertisements and also publicly address the misinformation that the platforms allowed to spread.