Excited to reveal we are now proud sponsors of Pride in London! We are working closely with them and our charity partners to celebrate the diversity within the LGBT+ community and Fly the Flag for everyone at the #PrideJubilee— Budweiser UK (@BudweiserUK) May 31, 2019
A taste of what's to come... pic.twitter.com/g1FYlXqJJk
A Budweiser UK campaign for Pride Month is using LGBTQ flags to advertise beer, and it’s inciting a wave of criticism across the internet.
The lager company announced its pro-LGBTQFly the Flag campaign on Friday, advertising beer cups with different colored flags on them to “celebrate the diversity within the LGBT+ community and Fly the Flag for everyone at the #PrideJubilee,” according to a tweeted announcement.
“Each person, and community, has different plights, fights and triumphs,” the announcement on Budweiser UK’s website says. “So this year, our Fly the Flag campaign, aims to make sure no community gets lost in the crowd. We are using our flag cups to celebrate and educate around different communities and their flags.”
But the campaign was not well-received by some members of the LGBTQ community—nor by those who wish to ignore Pride Month altogether.
Taste the Rainbow: 12 Pride Beers That Support LGBTQ Causes
June 2019 marks the 50th anniversary of the Stonewall Uprising, a series of riots that took place at New York’s Stonewall Inn and catalyzed the U.S. civil rights movement.
In May 2019, the legendary bar and national historic landmark also hosted the launch of the third annual Stonewall Inn IPA, brewed by the Brooklyn Brewery. The brewery will host a series of Pride parties throughout the summer, with a portion of sales supporting the Stonewall Inn Gives Back Initiative (SIGBI).
Limited-edition, Pride-themed products are a dime a dozen these days. This means it’s more important than ever to seek out efforts like the ones below that go beyond rainbow-washing by financially supporting LGBTQ advocacy groups, nonprofits, and social spaces.
Here are 12 beers that are giving back for Pride 2019. Read more via Vine Pair