Argentina is once again dominating tourism within Latin America, not only because of its wide range of things to see and do throughout the entire country, but because they have cornered the market within LGBT tourism within the region. Clustered within a conservative continent, Argentina has always been many steps ahead when it comes to anything and everything related to the LGBT consumer, as well as their LGBT residents.
The country's economic status is in current disarray, but with the incoming tourism influx from neighboring countries as well as from North America and the rest of the world, Argentina is continuing to cash in on the LGBT segment within tourism. But what they are not doing is just blindly marketing to LGBT travelers and raking in the cash, instead, they have strategically put in place, in collaboration with their Ministry of Tourism and private public relations firm, ways to attract the LGBT market while still genuinely taking into consideration every element necessary that comes with that specific travel market. Read More