Brazilian LGBT+ rights activists on Tuesday hailed Dutch retailer C&A for directing a new hiring campaign at underrepresented minorities, including transgender people.

The company announced that it would be hiring for 5,000 temporary roles at more than 270 stores across the country, and encouraged both transgender people and refugees to apply.

An announcement directed specifically at transgender workers appeared last week on the Facebook page of local advocacy group, Transempregos, which collaborated with C&A to promote the vacancies among its followers.

“For C&A, fashion is a platform of expression that allows everyone to show who they are,” reads the job announcement. “To be in touch with the times, C&A is offering a work environment that believes in the value and richness of differences.”

The C&A Foundation, affiliated with retailer C&A, is a funding partner of the Thomson Reuters Foundation on its coverage of human trafficking. Read more via Reuters