The message of these animations is clear: the army will accept you without judgement and welcome you into its family, irrespective of whether you are a woman, gay, a practising Muslim, emotionally vulnerable or even physically unfit.
"I'm pretty sure if I came out today I'd probably get the same response from my brother as I did seven years ago — he thought it was a rort," Steph says.
Following a BuzzFeed News story, the Civil Aviation Authority announced on Thursday that people with HIV would no longer be barred from becoming commercial pilots.
A series of new animated adverts for the British army say it is okay to cry, be gay and practise your faith as part of a drive to recruit more soldiers from diverse backgrounds.