Blued, a gay social networking app that has actively been involved in supporting and encouraging the LGBTQ community has launched an anti-cyberbullying campaign for the LGBTQ community.

The campaign focuses on making people aware of the online malicious act of being bullied or mocked online as well as the threats an individual faces when one encounters someone who isn't what they claim to be. The online campaign highlights real-life scenarios with people who have been persecuted under the situation.

Blued, has joined hands with Queerythm and Ya.All, community-based organisations that provide support groups for the LGBTQI community, and launched helpline numbers to report such incidents.

These helplines will also work toward counseling people who have been a victim to cyberbullying or physical abuse. The campaign that has been presented in a video format records accounts of people of the gay community and shed light on their experiences.

Anti-cyber bully campaign - #BluedAgainstCyberBully LGBTQ Voices

As a part of the campaign, the initiative highlights the cyberbullying issue and also educates the viewers on the measures one must take to be safe on online dating sites and apps by spreading the awareness or how to be more careful while approaching or making an online dating profile. Anyone who would be interested in reaching out to the experts can dial the 24x7 helplines: +91-97-4554-5559 and +91-60-0903-2883

"When I first learned about these horrific incidents that have been going around in India, I couldn't believe my ears. As a social network, it's our responsibility to provide a safe platform for users and make sure that we arm our users with information and tools to verify the person's identity. This helpline will prove to be helpful for everyone in the community", stated YuJun, Country Manager, Blued India.