Asia: Thumb-Stopping and 15 other Case Studies on HIV-related Behaviour Change Communication

Many Asian countries are recording alarmingly high numbers of HIV infection among its MSM population. This is particularly evident in large urban areas like Bangkok, Jakarta, Manila, and Saigon. HIV prevalence has been reported between 15-31% in these cities. Where data is available, the rate of HIV testing among young MSM aged 18 to 29 is less than 50%.

Meanwhile, the adoption of media and technology in Southeast Asia – especially in urban areas – has grown exponentially. Online sexual networking websites and mobile dating apps are used by young MSM to regularly seek out sexual partners. This gives campaigners new opportunities to reach and engage this demographic like never before.

testXXX was created by APCOM to respond to this crisis and opportunity for HIV services for young MSM in the region. testXXX empowers the existing community-based clinics to reach and recruit wider young MSM audience. It does this by harnessing the power of cutting-edge communications and creativity that resonates with the knowledges, attitudes, and behaviours of young MSM. Read more via APCOM

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